| Category | Rating |
|---|
| Pay | -4 |
| Respect | -5 |
| Benefits | -3 |
| Job Security | -5 |
| Work/Life Balance | -5 |
| Career Potential/Growth | -5 |
| Location | -1 |
| Co-worker Competence | -4 |
| Work Environment | -5 |
I see a lot of polarized reviews for Teavana as an employer. Either people hated being made to pressure customers and the pressure of working sales, or they love working there and can't wait to manage their own location.
Notice how many of the positive reviews highlight that this is a sales job, and even degrade those who don't like that fact. That's indicative of Teavana's overall corporate culture. You're pushed into selling as much as possible of the most expensive items, even if they're not the best suited for the customer's needs. If your sales aren't good, your hours are cut without warning. I know one co-worker who would come in on her days off to try and make up her sales because our manager threatened to fire her. He didn't help her or give her advice, just told her he wanted to give her the axe. Another co-worker, who was in her 40s, was repeatedly told by our manager that he wished he hadn't hired someone "so old".
The good news: if you're good at getting in peoples faces and not listening to them when they're shopping, you probably will do well here. The whole sales philosophy of this company is to overwhelm the customer and inundate them with things they "Need", then get them to the cash register before they can think about if they really want all this stuff. My boss once tricked a customer into buying more tea than she wanted. When she stormed out with her purchase, furious that she'd paid more than she'd expected, he beamed at us and said "See? It's all in how you phrase it." That's pure dishonesty, plain and simple. So if you have "morals" or "opinions" don't work here!
A recent customer compared coming to Teavana to entering a used-car dealership, and I can say that-at least for my store-this is very true. When someone enters, you're supposed to be pinned to them, lead them through the store, put together a tea set for them to buy. On several occasions, I would approach a customer who would shrug me off, saying that they were just looking around. I'd respectfully give them their space, only to have a co-worker jump on them and take the sale from me. For this, my boss called me "Standoffish", and on more than one occasion, brow-beat me for doing things like measuring out the exact amount of tea the customer wanted (we're supposed to try to toss a couple extra percentages of ounces where we can to "maximize the sale"). It's especially frustrating, considering 75% of customers just wanted to try our heavily sugar-blasted iced tea samples. This causes a lot of resentment, because you practically want to yell at someone who's not interested in buying but let you show them half the teas on our wall. It shouldn't be like that; you're supposed to be out to help the customer, not force expensive crap on them.
Especially at my location, the feeling was of sink-or-swim. Big sellers got more time on the tea counter, where the potential for big sales was biggest, and weekend hours. If you weren't as good, you'd get less time on the counter, and less weekend hours, which only hurt your sales, thus making it less likely to get on the counter to raise those numbers, and so on. In addition, our manager would cut our hours if we didn't do well, which made it even tougher to perform.
Teavana sells some excellent tea, don't get me wrong. And I know that retail involves making money, I'm not dumb. But the corporate culture behind Teavana is ruthless. The ones who rise to the top are the most dishonest (a good example of this is a fellow salesman who would tell flat-out lies about family members with health conditions fixed by our teas, or when he claimed that we were a "go-green" company in order to sell a tin to someone). Because of this, the management is full of people who got where they were by treating the customer like a chump, like an enemy. There's no room for customer care, or listening to what they want or need. It's all about "overcoming" the customer and their objections. I'm glad to be out of there, because in nearly ten years of being of working age, I've never before been made to feel like such a bad employee as by my teavana manager.
I should also mention that I'm now working at a different store that sells tea, and find it easier to sell-in fact, I sell more there. It's quite simple, really: I ask a customer what they're looking for, and they tell me. Then, I make suggestions based on what I think will fit their needs, and show them the product. I ask them what they like. The customer then decides what might best suit them, and I make suggestions as to other new things they might like. When the customer says that'll be all, I ring them up and send them on their way with a smile. And surprise surprise, they always come back!